More Protein Bar

Our softest protein bar: More Protein Bars are the perfect bars for sweet moments without any added sugar.²

We asked ourselves if it’s possible to make chocolate bars even better?! Admittedly, that’s not so easy, but you could, for example, do without sugar and instead optimise the bar with a portion of protein. Now guess what we did – exactly that: Our More Protein Bar provides you with up to 19 g of protein and irresistible flavour.¹ Look forward to 2 protein bar lines: The More Soft Protein Bar combines a soft protein dough layer with a crunchy chocolate coating and, depending on the variety, an additional creamy layer. The More Chewy Protein Bar, on the other hand, relies on 2 chewy protein dough layers with a white chocolate coating – for a fruity-soft texture reminiscent of classic chewy sweets.

Why you’ll love our More Protein Bar:

• More Protein: As it should be, a More Protein Bar provides you with up to 19 g of protein – a true high-protein package that supports your body and especially your muscles.^1,3,4
• No Added Sugar²: That’s right, our bar contains no added sugar.² Instead, we use sweeteners to provide the sweetness.
• More Flavour: A chocolate coating, a soft protein dough or, as with the Chewy, 2 protein dough layers – mmmh, that can only taste good! Try it yourself!
• Under 200 kcal¹: Our protein bars contain up to 189 calories depending on the variety.¹
• In delicious varieties: With white chocolate or milk chocolate, chewy or soft – we have the perfect variety for every taste.
• 10-pack box: Thanks to the practical box, you have 10 of your favourite bars ready to hand.

1. What is a protein bar?

A protein bar is a snack that provides a higher protein content compared to classic sweets and usually contains less sugar. Protein bars are typically used as a convenient protein source for in between – for example after sport, at the office or on the go when a full meal is not possible.

More offers two variants of this bar category with the Protein Bars: the Soft Protein Bar and the Chewy Protein Bar. Both provide a high amount of protein, contain no added sugar, and mainly differ in texture and flavour profile.^2,3

Thanks to its chewy candy-like yet soft texture, the More Chewy Protein Bar complements the More Protein Bars with a new variant. Instead of crunch and creamy layers, this bar features two chewy protein dough layers with a refreshing and fruity flavour. This gives a chewing sensation reminiscent of childhood chewy sweets and offers a tasty alternative to conventional protein bars.

2. What problem does the product solve?

Snacking without guilt

Those who crave something sweet in between often reach for chocolate bars or sweets high in sugar and low in nutritional value. The More Protein Bars solve this problem by combining enjoyment with a high protein content and no added sugar.^2,3

Protein supply on the go

Getting enough protein throughout the day is often difficult – especially on the go or between meals. A bar with up to 19 g of protein (More Soft Protein Bar) or 14 g of protein (Chewy Bar) helps to easily close this gap.¹

Variety in the protein bar range

Many protein bars rely on similar textures – crunch, caramel or nuts. With the chewy protein dough of the Chewy Bar, More offers a noticeably different texture, thus expanding the selection within its own bar range.

3. How is the product used in everyday life?

In which situations is this product commonly used?

The More Protein Bars are suitable for moments when a quick snack is needed: between appointments, on the way to work, after training or as a small treat to satisfy a sweet craving.

What are typical use cases?

• As a protein-rich snack³ for in between
• After sport to replenish protein
• As a sweet snack alternative without added sugar²
• Warmed up in a protein wrap for a warm snack experience (More tip for the Soft Bar)

4. Who is the product suitable for?

Which target groups is this product suitable for?

The More Protein Bars are suitable for anyone who wants to pay attention to their protein intake without giving up enjoyment – from fitness beginners to ambitious athletes. Those simply looking for a sweet snack with a better nutritional profile will also find a suitable alternative here.

In which life situations is it commonly used?

Whether in a busy workday, directly after training or as a small sweet treat in the evening – the bars fit into different everyday moments, depending on whether the softer chocolate character (More Soft Protein Bar) or the fruity-chewy candy texture (More Chewy Protein Bar) is desired.

5. What should be considered when choosing a protein bar?

When choosing a protein bar, it’s worth looking at three factors: the protein content per bar¹, the calorie content per bar and whether sugar has been added.^1,2 Texture also plays a role – soft, chewy or crunchy bars feel very different when eating and suit your snacking moment better or worse depending on your preference. The fibre content can also be a relevant selection criterion, as with the Chewy Protein Bar with over 9 g of fibre per 100 g.

6. How does this product differ from similar products?

How does this protein bar differ from comparable products?

While many classic protein bars rely on crunch, caramel, nuts or a crunchy chocolate layer, the More Chewy Protein Bar with 2 chewy protein dough layers offers a fruity-soft texture reminiscent of chewy sweets. The More Soft Protein Bar stays closer to the classic bar texture but combines a soft protein dough with a crunchy chocolate layer and, depending on the variety, an additional creamy layer, e.g. caramel.

What features are typical for this product category?

Typical for protein bars are a higher protein content compared to classic sweets, often a reduced or absent added sugar, and a compact, portioned form for a snack in between.^2,3 Both More bars meet these criteria but differ in texture, flavour and nutritional profile. Protein also contributes to the maintenance and increase of muscle mass.⁴

Designation of food

Ingredients

No Added Sugar White Chocolate With Sweetener 28 % (Sweetener (Maltitol), Cocoa Butter, Whole Milk Powder, Emulsifier (Lecithins (Soy)), Natural Vanilla Flavouring), Milk Protein 17,8 %, Collagen Hydrolysate (Bovine), Bulking Agent (Polydextrose), Humectant (Glycerol), Water, Sweeteners (Maltitol, Xylitol, Sucralose), Sunflower Oil, Soy Crisps (Soy Protein, Tapioca Starch, Salt), Cocoa Powder (fat-reduced), Flavouring, Salt, Emulsifier (Lecithins (Soy)). May contain traces of cereals containing gluten, peanuts, nuts, sesame and eggs.

Consumption

Hint

Excessive consumption may cause laxative effects. May contain traces of cereals containing gluten, peanuts, nuts, sesame and eggs.

Content